| The #1 Source for Promotional
Products on the Internet |
USE THIS 10 STEP CHECKLIST
TO TARGET, PLAN AND ORGANIZE
YOUR PROMOTIONS...
TARGET OBJECTIVE
1. What do you want your promotions to do for
you?
Settling on an objective, or several objectives,
is the FIRST important step. The following list will enable you to zero
in on those goals that most closely match your needs.
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- Promote employee safety
- Invite clients to hospitality suite
- Reactivate accounts
- Introduce new products/services
- Promote new facilities
- Announce new business opening
- Introduce new use or application for existing product/service
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TARGET GROUP
2. Who do you want to influence with your promotion?
One campaign rarely influences everybody; although
many promotional products do have "universal appeal". Because
some products will be more effective at targeting certain audiences,it is
important to carefully consider your target group.
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TARGET NUMBERS
3. How many people do you want
to reach with this promotion?
Based on the scope on your promotion,
you will want to be certain as to the number of people who are to receive
it.
DOLLARS BUDGET
4. How much money is available
to conduct this project?
Now, its budget time. In view of each of the preceding
points- how much do you want to spend per person, and in total, on this
promotion?
THEME
5. What theme, if any, best fits
your objectives?
There are endless possibilities if you decide to
use a theme in your promotion. Let your imagination run free. Here are some
of the most commonly used themes: holidays, special events, social causes,
etc.
- New Years Day
- Lincoln's Birthday
- Mardi Gras
- Washington's Birthday
- St. Patrick's Day
- Easter
- Mother's Day
- Labor Day
- Jewish New Year
- Independence Day
- Brotherhood Week
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- Chinese New Year
- Valentine's Day
- Ecology Week
- Bastille Day
- Passover
- Father's Day
- Chanukah
- Memorial Day
- Christmas
- Thanksgiving Day
- Environmental Awareness
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FAD & CURRENT EVENTS
6. Is there a current social trend
that may tie to your campaign?
Some fads come and go quickly, while others establish
themselves firmly in the fabric of our everyday lives. You may want to latch
onto a fad or a trend as a possible tie-in for your promotional campaign.
- Computerization
- Ecology
- Energy conservation
- Fund raising
- Safety
- Health care
- Recycling
- Music/Movies
- Sports
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- Cigars
- Drug abuse
- Elections, politics
- Fitness
- Gardening
- Health and diet
- Science fiction
- TV/Radio
- Video games and tapes
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PRODUCTS
7. What promotional product(s)
will most impact your target group?
Appeal is the key word
here. Also, appropriate. The items you choose should relate in some
way to thetheme of your campaign, to your target audience, and even to the
geographical areas you have targeted.
Now, check our A-Z
Promotional Products listing. Remember, this
is only a small sampling of available products.
Call, fax or email us
for a full color catalog of custom imprinted promotional products.
After viewing the A-Z listing answer these questions:
- What product(s) do you like best?
- What product(s) will your target group most appreciate?
- Which product(s) best relate to your business,
product and/or theme?
PACKAGING
8. Does you promotional product
require special packaging?
You may want to vary the packaging to suit a particular
promotion. Customized packaging programs are available for most promotional
products. Or, consider attaching your items to other things like letters,
flyers, brochures, etc.
- Bulk
- Gift wrapped
- Individually wrapped
- Tagged
- Other
MESSAGE (imprint)
9. What do you want to say?
Be careful not to "load" a small space
with too much information. It is usually wiser to say less than more. At
times, the simple illustration and a couple of words is sufficient. At
other times, copy alone is best. Either way, this is one more consideration
in your campaign.
- Company name
- Name of individual receiving item
- Photo of product, yourself, company, salesperson etc.
- Special message
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- Company slogan
- Company logo
- Phone number
- Fax number
- Email Address/Website
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DISTRIBUTION
10. How will you reach your target
audience?
How are you going to get your promotional product(s)
into the hands of your target audience? Check the methods that best apply
to your situation:
- Hand to visitors at trade shows.
- Hand directly to clients/customers as business gifts.
- Mail or ship to clients/customers as business gifts.
- Hand or mail to prospective clients/customers.
- Give to salespeople as motivators or incentives.
- Hand directly to clients/customers as a reward for trying
a new product.
- Present to visitors by receptionist or "official
greeter".
- Mail out upon request of customer.
- Hand or mail to a satisfied customers for a referral.
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Academic Advertising can be a tremendous source of ideas for you and your company.
We will guide you from concept to delivery and evaluation...and everything
in between.
We are ALWAYS available for obligation-free counseling...
CALL (516) 764-5573
or
TOLL FREE 1-800-505-5573
FAX (516) 536-5533
Contact: Ken
Arstark, Special Markets
[The Promotion
Network Homepage]
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Tel: (516) 764-5573
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Fax: (516) 536-5533
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